About I Pair U
Leading the Way in Talent Operations for the Future
The future of work demands agility, precision, and trust—and I Pair U is at the forefront of redefining corporate talent operations. Our AI-driven platform empowers organizations to move beyond outdated hiring models and adopt a dynamic, on-demand workforce strategy that unlocks reliable networks of top-tier talent.
By leveraging exclusive talent pools, businesses can scale their workforce capacity in real-time, access highly skilled professionals, and cultivate long-term talent relationships—all while minimizing hiring friction and enhancing operational efficiency.
With our platform, organizations don’t just fill roles; they create intelligent, future-ready talent ecosystems that drive sustained growth and competitive advantage. The future of work is evolving—it’s being redefined. Join us in shaping the next era of workforce transformation.
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Our story
I Pair U was established by entrepreneurial professionals who believed the industry required more innovation, even after their successful careers at respected global companies.
Backgound
Committed to developing a solution that empowers individuals and businesses to achieve their full potential, they leveraged their technical expertise to create an AI-powered Agile Total Workforce management system. This innovative system combines a Talent Marketplace that promotes internal mobility with a comprehensive Skills Foundation suite, offering complete visibility into workforce capabilities. I Pair U's Career Vault and Skills Foundation are central to this system. They represent a dynamic database that employs deep-learning AI to understand and enhance the relationships among various work units. By rethinking how talent is utilized, I Pair U is helping organizations and individuals overcome obstacles and maintain continuous progress.
2022 - 2024
Our journey, guided by Worktech Labs, led to the launch of I Pair U in 2024. We conducted thorough research, tested ideas, built prototypes, and analyzed the market. Now, we're ready to launch our pilot. Our aim is to revolutionize talent matching with cutting-edge methods and technology for a global audience. We've identified trends like contingent workforces and direct sourcing, which will reshape the freelance, consulting, and contingent workforce sectors. Even in a tough job market, there's still a vast pool of talented individuals to tap into.
Vision - 2025 and beyond
In the future, every individual may have an "I Pair U" account that stores all their career information in one place. It could become the equivalent of an "iTunes" account for your professional life. We want you to know that our goal is to help you discover your life's purpose by guiding and shaping your career. The traditional way of presenting yourself through CVs and resumes is changing, transforming how we showcase a person's skills and experience. Your data will be a valuable asset that works for you and opens doors to new opportunities.
Torbjörn Ekstrand
Founder & CEO
Founded the company 2018
Annica Thorberg
Acting Head of Marketing & Communications
Marketing, web, PR, communication.
Petra Sundell
Acting Customer Success Lead
Leading Customer Success
Sam Cooley
Senior Architect
Leading the tech team
Our commitment to Ethical AI - Guiding principles
At I Pair U, we believe that Artificial Intelligence should empower people, not replace them.
As a workforce management platform dedicated to connecting individuals and businesses, we are committed to developing and utilizing AI responsibly, ethically, and transparently. By prioritizing ethics in AI, we help shape a more equitable and transparent workforce ecosystem —one where technology works for people, not the other way around.
Fairness & Bias Mitigation
We continuously refine our AI models to reduce biases and ensure fair opportunities for all users, regardless of background, gender, or ethnicity. Our algorithms are designed to prioritize merit-based job matching while fostering diversity and inclusion.
Transparency & Accountability
AI should be explainable and accountable. We provide clear insights into how our AI-driven recommendations and data analytics work, ensuring users understand how decisions are made. We also welcome feedback and audits to enhance trust and accountability.
Privacy & Data Protection
Security and privacy are paramount. We adhere to strict data protection policies and comply with industry standards and regulations to safeguard user information. Our AI-driven solutions operate within a framework that respects user consent and confidentiality.
Human-Centric AI
AI should augment, not replace, human decision-making. We design our tools to assist users in making informed choices rather than automating critical workforce decisions without human oversight.
Continuous Improvement & Ethical Innovation
Ethical AI is a journey, not a destination. We continuously monitor and improve our AI systems, integrating ethical best practices to align with evolving standards and real-world workforce needs.
Shaping the Future of Ethical AI in Workforce Management
At I Pair U, we don’t just build AI—we build AI responsibly. Our mission is to enhance workforce efficiency, flexibility, and inclusivity while maintaining ethical integrity. As AI evolves, so does our commitment to ensuring it serves the best interests of individuals and businesses alike.